I love experimenting with different looks using outfits, accessories, and shoes, etc. The trick is to use the same outfit to create a new look. I am a big fan of dresses which are comfortable and look chic too. But if you ask me about my favourite everyday outfit, it would be a pair of jeans and a casual t-shirt. A shirt and jeans combination is definitely a versatile option for your wardrobe. You can style it in a whole variety of ways but it surely depends on a perfect pair of jeans.
So, I was very excited when I came to know about the relaunching of my favourite Newport jeans by Arvind. It brought back many college days memories for me and the time when my friends and I would buy the same pair of jeans as it was our favourite. I still remember that perfect fit and the fabric which would last for years.
About the brand –
Arvind launched Newport and Ruf and Tuf in 1995 and very soon it was established as a best casual fashion brand in the country. The best part was that it was available at a price of just Rs 399 and it emerged as the first mega tag in the domestic apparel business and raced towards Rs 100 crore sales mark by end of the decade.
The Newport and Ruf and Tuf relaunch event –
The jeans and other merchandise were relaunched about 6 months back in the Indian market. I got an invite for the official launch event of Newport and Ruf and Tuf jeans as a blogger. The event was held at Radisson Blu Atria in Bangalore on 16th August. It was a blogger meet and we got to see an exclusive preview of new designs from them. Models and designers helped us to understand the new collection better.
It was a wonderful event with a great venue, ambiance, and food. The CEO of Arvind Mr. Anindya was also there and he not only spoke about the relaunch but also answered our queries related to the new collection. According to him, the brands were taken off the market some time back but now they are relaunched digitally the first time. The price has not changed much and it’s still very reasonably priced.
New collection of Newport –
Newport in its new avatar is a one-stop destination of international fashion for men and women. They have a mix of classic and trendy both. The range includes casual t-shirts, T-shirts, and jeans for men and tees, jeans and yoga pants for women.
The designs were all according to new trends and it was great to know that the latest collection is a perfect balance of style and comfort.
New collection of Ruf and Tuf –
Ruf and Tuf are exclusive for men and they have some great collection keeping comfort, style, and trend in mind. There are not only jeans but also a wonderful collection of cool t-shirts and casual shirts. Today, Ruf and Tuf return in a new bolder and better avatar. The aim is to offer trendy, youthful and stylish clothing at great prices.
There is a double pocket, new age with cool fabric shirts, graphic t-shirts with superior cotton fabric and khakis. The good news is that the khakis are the new age trousers with elastic waistbands to give all-day comfort. It also makes sure it sits perfectly on your waist.
I am excited about this relaunch as not only it brought back those college memories but also as a mom of teenagers. Most of the time when we go shopping for clothes, it’s a clash on one or the other things but new port and Ruf and Tuf is an answer to all my concerns. Finally, a brand where we both agree as it’s a perfect mix of affordability, style, and trend.
What are you waiting for? Go check out their latest collection now. It’s available on different platforms like Myntra, Amazon, Flipkart, and Jabong, etc.